Click
here for printer friendly article.
The
Power of Partnerships: the key to Increasing Sales, Margins, &
Profits
By Denise Trifiletti
Partnerships can be the key to increasing your sales
revenues, margins and profits and are the best way for you to GROW
your business exponentially. Why? Because partnerships increase
your:
- Qualified leads and word-of-mouth referrals
- Credibility and effectiveness
- Differentiation and competitive edge
- Close ratio and margins
Let’s explore the subject by thinking about these questions:
- How do you feel about having referral partners and growing by
word-of-mouth?
- How many business partners do you currently have?
- How many more would you like?
- How effective are they?
- How many qualified referrals do you receive and how often?
- How do you feel about requesting and receiving revenues or
other remuneration for the referrals you provide (if you are able
to in your profession)?
- What is the value of the time and energy you took to build
your network of strategic referral partners?
How Partnerships increase leads and referrals:
Imagine yourself as a consultative salesperson, with a large network
of strategic referral partners who offer various quality products
and services. Sitting with a client or prospect, you ask questions
that unveil your prospects’ many needs, perhaps even outside
your product/service capabilities. You introduce your strategic
partners to your prospects, who may be able to meet their needs.
Thus, you gain a satisfied client who tells others and refers you
more business – and may also provide you with a testimonial.
And, in recognition of your efforts, you receive referral fees or
other remuneration from your partners. It’s a win-win deal.
Meanwhile, your strategic referral partners are referring you to
other companies where you can do business. How much business can
you handle?
How Partnerships increase Credibility and Effectiveness:
Armed with a host of quality solutions, you are confident in asking questions
about a wide range of client/prospect needs. You are not ‘pushing’
a single product, but rather, you are focused on solving their problems by asking.
And, asking questions is the key to sales effectiveness. You can be consultative
and help them discover their challenges. You can help them explore the value
of the options you provide and help them decide on their best solutions. By
doing so you are more credible, trustworthy and effective.
How Partnerships Increase your Competitive Edge:
Unlike the competition, you provide a value-added service, i.e.,
a host of solutions through your referral network. You, unlike others,
are a one-stop-shop, a resource to save your prospects time and
money.
How Partnerships Increase your Close Ratio, Sales Revenues and
Margins:
Through your “Power Partners™” you will close
more business. By asking you will learn the value of your solutions,
and can employ value-based pricing. You need not lower your prices
and may even be able to charge more.
Are partnerships the key to growing your profits and your business
exponentially? You decide!
Denise Trifiletti is founder of Dynamic Destiny Partnerships. She
can be reached at 410-451-2198 or on email at info@d2partners.com.
2004. Dynamic Destiny Partnerships, llc. All rights reserved.
<
Back to Free Info & Resources
Click
here for printer friendly article.
|
